MSME Case Studies

Catherine utilized her skills learned through the e-Biz Kwa Vijana program to further develop her small business.

Through BrighterMonday Kenya's e-Biz Kwa Vijana program, Robert was able to expand his customer base and onboard onto Jumia and Jiji platforms.

Marjorie joined eCommerce Institute's Mayors for E-Trade program to explain her business's online presence abroad.

Jackie's business, The Laundry Lady, has increased its sales by more than 42% since joining the Google Hustle Academy program.

Gabriel credits the eBiz Kwa Vijana program for equipping him with skills to grow his business and transform his approach to entrepreneurship in the digital age. 

Wycliff has expanded his customer base and starting using various online platforms to market his tour company since enrolling the e-Biz Kwa Vijana program.

Tania enrolled in the eCommerce Capacity-Building for Women-led MSMEs to manage an omni-channel business. You can read more about her journey here.

Nick used the skills learned through the Google Hustle Academy to form business partnerships and increase revenue.

Through the program, Job gained skills such as strategic marketing, setting competitive prices, and effective customer engagement. The training transformed Job’s perspective on entrepreneurship and digital trade.

Zilpah was able to learning digital marketing skills through the e-Biz Kwa Vijana program and improve her customer interactions for her business, Joycil Enterprise.

George's microenterprise, Laptophub Solutions was able to see a 30% increase in new customers through skills he learned through the Google Hustle Academy.

 Utilizing platforms like WhatsApp and Facebook, Sylvia efficiently reaches a larger audience, expanding her market reach and driving her sales growth.